You are your brand, which means your brand should be you. Customers are real people so they want to relate to people, not businesses. How to inject your brand with some personality that customers can relate to? Having multiple passions and being a multi-dimensional person makes you more charismatic, more interesting and more compelling.
It’s about embracing all parts of you, not being afraid to be who you really are — and attracting clients who are totally turned on by who you are and what you love.
Source: Karen DeFelice, Canva
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