Friday, August 10, 2018

Build a community around your brand

Getting involved in an online forums,  groups and discussions is a good way of marketing your business, but, how about doing something different and building your own community? Could you start a forum based around your brand or brand idea?  

How about something in the "real world." Could you start a monthly meeting group to discuss and share ideas with like-minded people. Getting out and meeting real people and forging a physical network is just as important as taking part in social networking. 

>>Source: [Tony Hardy, Canny]

Friday, August 3, 2018

Set goals, even if it's your to-do list for the day

Setting goals are quite important for all humanity. It's like the air we breathe. 

Set goals, even if it's your to-do list for the day or week. Then, share them with a coworker, friend, or your team. Knowing that you will have to report back and answer for not meeting those goals might add the extra motivation you need to see them through.

>>Source: [John DiScala, Inc.]

Apple becomes the first company to hit $1 trillion dollar mark

It's official! Apple is a trillion dollar company.

The decades-long road achievement was possible yesterday after its shares soar to $207.05.

Co-founded by Steve Jobs in 1976, the company has become one of the global leading computer and mobile brands.

The Guardian reported Apple hit the $1 trillion mark after reporting better-than-expected sales figures for the third quarter, pushing shares of the iPhone giant higher and easing the value of the company up from $935bn.

Apple was co-founded in 1976 by Jobs, Ronald Wayne, and Steve Wozniak, who is credited with designing and building the company’s first desktop computer, the Apple I, which sold for $666.66.

>>Source: [The Guardian]

Five Key learnings from my entrepreneurial journey by Iyinoluwa Aboyeji at CWC 2018

I recently attended a Coworking conference organized by Venia Business Hub in Lagos, Nigeria. The experience shared by amazing minds at the event was phenomenal. Most importantly, from the point of realizing that coworking is an interface for building and developing innovation that can serve as the needed desirable change on the face of the earth.

However, I believe these highlighted key excerpts from Iyinoluwa Aboyeji featured interview will inspire the way you shape your business and ideas going forward:

Read more.

Tuesday, July 31, 2018

WhatsApp launches Group Calling for Voice and Video

Earlier this year in May at Facebook's F8 developer conference, WhatsApp announced its intention to roll out a group calling feature with voice and video support before the end of the year.

However, the company disclosed today the feature is now available for users to start making use of it. 

WhatsApp said, the group calling feature will support four different people simultaneously.

The company says it engineered the feature to work under less-than-stellar network conditions, so you can video chat a friend or family member from a far-flung locale so long as you can get yourself online. Calls are also end-to-end encrypted, like all chats on the platform.

The group feature is available on iOS and Android devices.

>>Source: [The Verge]
>>Image:  [The Verge]

Google launches free high Wi-Fi for Millions of Nigerians, aim to solve Africa's biggest challenges faster

Google Nigeria Country Director, Juliet Ehimuan-Chiazor.
Google Inc hosted the Google for Nigeria event on July 26th – 27th and unveiled new products and services.

This year event witnessed enormous announcement targeted at helping more people in Nigeria, and across Africa benefit from the opportunities the web has to offer.
“We are offering new solutions to improve and expand access in Nigeria and across Africa; these launches demonstrate our commitment to Africa through products built to help people in Africa to make the most of the Internet,” said Google Nigeria Country Director, Juliet Ehimuan-Chiazor.
Here are the big announcements.

Monday, July 30, 2018

5 Strategic Social Media Platforms You Can Use To Boost Your Business

Social media are simply communication and networking tools like Facebook, Twitter, Instagram, YouTube etc, basically targeted at achieving interconnectedness amongst individuals, diverse audience and businesses. There are different methods businesses make use of social media marketing to build and grow their brands and convert more sales.

Friday, July 20, 2018

Make your personality shine through your brand

You are your brand, which means your brand should be you. Customers are real people so they want to relate to people, not businesses. How to inject your brand with some personality that customers can relate to? Having multiple passions and being a multi-dimensional person makes you more charismatic, more interesting and more compelling. 

It’s about embracing all parts of you, not being afraid to be who you really are — and attracting clients who are totally turned on by who you are and what you love.

Source: Karen DeFelice, Canva

Instagram new feature reveals when people ignore you while they are online

Earlier today, Instagram announced the launch of a new feature on the app to let you know when your friends are online to chat.

The feature is a green status dot that displays beside the profile pics of friends who are cruising around Instagram.

Whenever your friends are having fun on the gram, a green dot will appear next to their profile picture, including the users you chat to via direct inbox (DM). However, you have the liberty to control your status in your setting either by hiding status and also turning off the notification that prompts when your friends are active.

Obviously, this updates empowers users to simultaneously experience real-time conversations plus giving you the ability to control your status.

Source: [TechCrunch]

Wednesday, July 18, 2018

WhatsApp introduce a new feature to eliminate fake news

Early this week, WhatsApp announced that it’s adding labels to forwarded messages so it users can better identify rumors, fake news, and other false information that often spreads via the messaging app. WhatsApp wants to fight the spread of fake news and that means a meaningful change is coming to its app.

With this update, forwarded messages will have a small “forwarded” label, similar to forwarded email messages, indicating the note was originally written by someone other than the sender.

It may seem like a minor update, but it’s one the company says could help people identify fake news and other types of misinformation. “WhatsApp cares deeply about your safety. We encourage you to think before sharing messages that were forwarded,” the company wrote in a blog post.

The Facebook-owned app has faced a great deal of scrutiny in recent months over its role in spreading false information that has led to a series of violent incidents in India, including lynchings and the killing of a “rumor buster” hired by the government to warn locals about fake news.

Last week, India’s Ministry of Electronics sent a strongly-worded warning to the company, asking it to “take immediate action” on the issue.

WhatsApp has responded with new features, including new admin controls for group messages, as well as a bigger initiative to study fake news. The app is also taking out full-page newspaper ads in India to warn users not to trust forwarded messages.

>>Source: [Techgistafrica]

Get on board with live video

Live video is nothing new, but it’s growing exponentially. Lately, everyone wants a piece of Facebook Live - in fact, 80% of users said they’d rather watch a live video than read a blog post, while according to Facebook, live video gets 3 times more views than regular video content.

Source: Social Media Today

How Social Media can help grow your business

Social media does, in fact, help get the word out about your business.

But even more important than the exposure, it provides you with the opportunity to grow relationships with your target audience. Your fans, followers, and connections are people who know your organization, have likely done business with you in the past and will be most likely to tell their friends about you - Azure Collier

Tuesday, July 17, 2018

GreenHouse Lab launches first female-focused Tech Accelerator Program

If you are a woman running an early stage tech startup in Nigeria. GreenHouse Capital is launching GreenHouse Lab, the first female-focused tech accelerator program in Nigeria. 

The program is offering opportunity in 3 months of focused tech entrepreneurship training, a minimum of $100,000 and access to a global network of mentors and investors. 

Applications are already rolled out. To register, visit GreenHouse Lab.