Instagram is a massive social media platform with 500 million daily active users as of September 2017. It simply allows people to share pictures and express their thoughts, opinions, feelings including comment and like other people’s posts, whilst following their favourite accounts for some eye candy.
The app has established its presence as part of our lives albeit with similar features to its fierce rival – Snapchat.
Instagram users tend to seek feedback from their audience through likes and comments, hence they use hashtags, which helps to connect with a larger audience.
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