CNN on Monday began streaming "The Update," a daily show on Snapchat featuring at least five news stories each episode from reporters and bureaus around the world, to attract younger viewers.
CNN, NBC, and other networks are creating more digital content to reach millennials, who increasingly get their news from social media.
CNN had 42 million unique visitors between 18 and 34 across desktops and mobile phones in July. That already makes it the top digital news source among millennials, ahead of BuzzFeed and New York Times Digital, according to comScore data.
Read more.
Read more.
No comments:
Post a Comment