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| YouTube CEO Susan Wojcicki |
YouTube’s position as the king of online video is being threatened by rivals, none more serious than Facebook. But YouTube’s CEO says she’s not concerned about losing its top creators, who command millions-strong audiences and who have been experimenting with other video platforms.
“Sure, exclusivity would be nice, but I don’t think it’s necessary,” Wojcicki said Monday at the Fortune Brainstorm Tech conference in Aspen, Colo. “YouTube is their home – it’s where their fans were, where they were born. They know that medium. It’s where they’re connecting with their audiences.”
Those top creators, the likes of Smosh, PewDiePie, Michelle Phan and a slew of others, are a big deal — to viewers and to YouTube’s competitors.
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