Monday, December 15, 2014

Facebook Dumps Bing, Will Introduce Its Own Search Tool

It seems that Facebook quietly removed Bing as its primary search provider over the weekend, announcing plans to debut its own search tool on December 15th, 2014.

The report says that Facebook’s new search tool will give users the ability to filter through old comments and other information from friends.

Facebook has been building out its search products for a long time, using Bing as an extra layer to provide results beyond the Interest Graph in an effort to avoid letting rival Google into the system.

Search is an incredibly difficult space to delve into, and Facebook’s search products will face their own unique challenges in that the closed network, with over 1 billion active users, is home to more than a trillion posts. Zuck said on an analyst conference call in July that his search engineers often remind him that Facebook represents the biggest web search corpus out there.

It’s a difficult but important obstacle to tackle as Facebook continues to dominate our social imprint on the Internet. The social giant has been around for more than a decade, and thus entire lives have been lived and recorded on Facebook. That content is growing exponentially, and search that is tailored to this specific network will likely be crucial.

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