Instagram has very quickly gained the reputation and recognition in the social media
market, than any other networking site so far.
market, than any other networking site so far.
It is instant and smooth. The services and features offered by Instagram have made it popular among people of all ages and communities. It doesn’t matter if you are a student or a business person, Instagram has a lot to offer to all groups of people.
Apparently, this instant photo-sharing platform has become the next brand-building tool for most businesses around the world. Believe it or not, it is one of the quickest and easiest ways to build your brand, provided you know the right techniques!
1. Think of Instagram as your blog's side chick
Instagram’s purpose is to be out there directing people towards your blog. It serves the same purpose as your other social media platforms (Facebook, Twitter, etc.). However, it’s even better because Instagram is more visual. Every Instagram post should link back to your blog. For example, let’s say you posted a picture of an event. In your caption, you should mention more information can be found on your blog.
2. Behind The Curtain
Your target audience will always love to see the activities taking place internally.
They love to explore the unexplored things. You can take some pictures of your factory or place where your product is manufactured and present them to your customers. They’ll appreciate this gesture and feel more attached to your brand. You can introduce them to people who are behind the development and manufacturing of the brand.
Your followers would love to meet them. The goal is to gain their trust and build customer loyalty.
3. Create Interesting And Authentic Content
Avoid posting photo-shopped or heavily edited pictures of your products.
Your product should look authentic and natural. For instance: If you are promoting a new collection of dresses on Instagram, make sure you don’t play with the natural tones of the colors used in those dresses. If your customer thinks that the yellow skirt is unique and attractive, it should not turn out to be a mustard one in reality.
Only because you played too much with the lighting and glow effects, the color of the dress changed and there would be no explanation for it in case your customer asked for it. So, try to post pictures of your products in their natural form.
4. Get Creative With Your Products
Even if your brand does not manufacture interesting products, it is necessary that you make them look interesting and lucrative. Make your product look enticing to attract the maximum attention of your target audience. A bit of addition to the background and creative taglines in the picture can make any product look tempting.
For instance, If you sell cosmetics, adding bubbles to your product photo all over the frame can make it look elegant and diligent.
5. Increase The Quantity Of Hashtags
If you have used Instagram before, you must be aware of the function of the hashtag. The hashtag is the major way of interacting on this platform. You need to put relevant words between the hashtags to describe your picture. This brings in followers who are already interested in your product.
However, make sure you do not overdo with hashtags as it can look desperate attempt on many occasions. It is not advised to use not more than 4 tags in one comment, as it makes your post boring for the readers.
Also, remember that you use only relevant words or statements in between the hashtags to describe your photos.
6. Invite And Interact
It is always better to interact and engage with your followers and much as you can, involve your social community in creative ways such as contests, opinions, polls, and so on.
Your customers or followers should enjoy your products and services. Find outstanding creative ways to engage your followers and invite them to participate with you.
According to webmarketingexperts.com, it has been observed that businesses that make use of interactive approaches get to enjoy more popularity. You can ask your fans to share their picture with the community where they’re using your products and arrange prizes for the best picture of the lot.
Take note of these tips and tricks to improve your brand’s position in the market. These social media tips for Instagram will definitely help you to make the most out of this social marketing platform.
7. Cultivate a following
Find your niche on Instagram through niche hashtags. For example, if you start a dog lover's Instagram account, search the hashtag #dogsofIG. You’ll be directed to a community of dog lovers across Instagram. Try to create a list of your niche hashtags and use these hashtags when you post your own pictures. Findability is key, otherwise, people will never know your account exists.
8. Respond to comments
When people comment on your pictures, respond to them. Engage in conversations. After all, this is a social platform. Furthermore, if someone follows your account, follow them back. It’s sort of an unspoken rule on Instagram, where users show each other love and support for each other’s work by following each other’s accounts.
9. Develop a posting plan
Don’t post too often. Your followers can get annoyed if you oversaturate their newsfeed with pictures. But at the same time, don’t neglect to post pictures. Posting regularly increases your chances of others stumbling upon your page. Depending on your audience, you have to feel out how often and when are good times to post. Try to observe when engagement is at its highest. Personally, for me, I get the most engagement around 8:30am and again at 9pm. However, it’s different for everyone.
10. Post Videos
Posting videos can make your Instagram more interesting. Make sure you only post videos of substance and good quality. Videos can work in your favor if you post cool behind-the-scenes videos, creative content, etc. Remember: you have 15 seconds to capture your viewer’s attention. You can also post snippets of videos and redirect your audience to a full video on your blog.
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