Every new business owner wants to gain business, yet most do not have the right perception on how to gain business the right way. Oftentimes, our ego prevents us from fostering the proper relationships that will allow us to build a strong foundation that we can grow on. You need to drop your ego and provide value first.
You’ll see immediate growth and traction in your business by implementing this 5-step framework:
1. Give first
Find someone in your niche and in your hot/warm market because the cold market is too distant with no foundation. Focus on Win-Win situations. In this case, doing work for cheaper allows you to build your credibility and get some wins under your belt.
2. Build relationships
Do not be greedy early on because that distracts you from the mission of completing the work so that you can gain a new client. David used this principle to raise his first investment fund of $5 million dollars.
3. Execute on your product or service
Executing and providing great work is the most important part of the equation. If you don’t execute then there is no way you can build relationships and scale. Trust is built once you complete the things you say you can do. Your reputation is built around your work. Be open-minded with no ego and always ask for feedback.
Remember, you are leveraging these early clients to close higher ticket clients later on. Therefore, it’s in your benefit to ask for as much feedback as possible to ensure they have the best experience that you can leverage for new business later on. Always underpromise and overdeliver. Become so useful that you will get paid your full value later.
4. Gain referrals and case studies
After you’ve executed, it’s time to turn the experience into a case study and ask for a referral.
5. Use case studies to gain new credibility and leverage for new business
After you see success, you need to have a plan on how to use the case study to attract new business. Most business owners think that referrals just come. This is not true.
Using this framework will bring you new business and allow you to scale to the next level. Stop making things harder for yourself by seeing things short-term and instead change to a long-term perspective in your business. Give more than you take and focus on building relationships. Execute your work and use the case studies to attract new business and referrals. You can do it.
How can this 5 step framework help your business in becoming more successful? Let us know in the comments below!
>>Source: [Addicted2Success]
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