TIGO Tanzania has emerged the country's most popular company on Facebook.
Its Facebook followers recently clocked a staggering 1 million, effectively cementing Tigo's position as the foremost digital lifestyle telecom in the East African country.
According to Socialbakers, a social marketing company that analyses and monitors the use of social media and is also a member of Facebook Marketing Partners, Tanzania, with a 45 million population, currently has 4.1 million Facebook users.
Tigo's General Manager, Diego Gutierrez, said these numbers effectively meant over 41 percent of the total Facebook users in the country were Tigo Facebook followers.
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