Tuesday, March 3, 2015

New Steve Jobs biography promises 'sensational' untold stories

A photo of Steve Jobs with notes from fans outside of a Palo Alto Apple store
in October 2011.
If you think Walter Isaacson's Steve Jobs was the definitive tell-all about Apple's former CEO? Well, think different.

Due out March 24, Becoming Steve Jobs promises an unprecedented look at Jobs, drawn from interviews with former colleagues, including his successor Tim Cook, his close collaborator and great friend Jony Ive, as well as his widow Laurene Powell Jobs.

Here's how the publisher, Random House, is touting Becoming Steve Jobs: Here's how the publisher, Random House, is touting Becoming Steve Jobs:

A brilliantly reported, compellingly written book that overturns the conventional view of Steve Jobs—the Jobs that is frozen forever as half genius, half jerk—Becoming Steve Jobs answers the central question about the life and career of the Apple cofounder and CEO: 

How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time? Drawing on extensive interviews with Jobs’s inner circle, family members, friends, and competitors, veteran journalists Brent Schlender and Rick Tetzeli present a portrait of Jobs that is far more nuanced and intimate than previous biographies.

Co-author and tech journalist Brent Schlender reported on Jobs for almost 25 years, which included a rare sit down interview with Jobs and Bill Gates in 1991.

Jobs remains a point of fascination for many since he passed away in October 2011. Steve Jobs, by Isaacson, arrived just two weeks or so after and became a bestseller; a biopic with Ashton Kutcher as Jobs was released in 2013. Meanwhile, another film about Jobs' life from writer Aaron Sorkin starring Michael Fassbender is set to hit theaters this fall.

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