In a world first, Google today unveiled its first “shop in shop” - to be called the Google shop - in Currys PC World, on the world-famous technology hub of London’s Tottenham Court Road.
The store will sell Android devices, Chromebooks and Chromecast dongles, and also offer visitors tutorials on various Google products. It will also demo Google Apps for business-oriented customers.
Google has also set up a number of in-store experiences, including a wall customers can spray paint with a digital can, and an immersive surround screen installation of Google Earth that you can fly through.
According to a statement from Dixons Carphone Group which oversees Currys PC World, Google is hoping to host regular classes and events in the store covering topics like online security and the use of mobile devices. It will also host ‘Virtual Space Camps’ for children to learn the basics of coding.
Two more Google stores will open later this year in Currys PC World’s Fulham and Thurrock Megastores.
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