The future of sex has arrived: Durex’s new digital technology division prepares to announce mobile technology breakthrough.
The world’s number one sexual well being brand Durex has today revealed that it has diversified into digital technology ahead of a major product launch it claims could revolutionise our sex lives.
Durexlabsis the company’s first significant step into the digital marketplace, with the division’s manifesto being to embrace changing social behaviours and the paradigm of intimacy and mobile technology.
Durexlabs will imminently announce what it describes as its first game-changing product, a technological breakthrough that will actually help users achieve an orgasm. It was developed in partnership with tech entrepreneur Susie Lee, CEO of Siren Mobile. One of the leading lights in the world of mobile technology, Lee’s expertise as a biochemist, biophysicist and visual artist have brought a fresh perspective on our evolving relationships with mobile technology.
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