According to the March 2014 data by Euromonitor, There are about 55 million Nigerians on the Internet interacting, sharing and building relationships online. While the sheer number paints a picture of big opportunities, a close review of the growth and usage pattern show a need for more intent in the area of growth.
For example, a 2012 survey data by the Research in Africa ICT revealed that over 40% of the people who do not use the internet, don’t go online because they don’t think the internet is relevant to them. Most have never used the internet before, and don’t think they need it. The “Google House” initiative aims to provide a platform through which everyone can experience firsthand how apps and gadgets could improve everyday living.
Google held its “Google House” event in Nigeria from the 14-16th October 2014 at the imposing Churchgate building in Victoria Island, Lagos. The event which hosted over 400 guests from government, media, education and content creation sectors was the first of its kind in Africa.
Read more.
No comments:
Post a Comment